Pere Alvaro, graphic designer.
After 20 years as founding partner of one of the most renowned design studios in Barcelona, Bisdixit, I am currently working in branding and business and institutional communication. This involves brand design, corporate implementation, naming, communication strategies, editorial design, exhibition design and general design consultancy.
A graduate of the Elisava Design School, I gained my experience working at Firebrand, Fitch, and Clifford Selbert Design in the USA. I created Bisdixit with Alex Gifreu in 1997 and co-managed the firm until 2017 working side by side with excellent designers as Carles Murillo, Sara Santos, Anna Dominguez, Nuria Serra, Lluís Serra, Jesus Murillo, Carolina Trebol…
A supervisor for final projects and Master’s degrees at such prestigious schools as Eina, Elisava, Bau and Alger, he is currently a lecturer and tutor for student final projects at the School of Design and Plastic Arts of Catalonia (ESDAP).
A logo can help clients identify your company. The brand connects you with your audience. Creating a brand means more than simply creating a visual element – it involves influencing the way your audience sees you.
What do you want to transmit? How are you going to do so and when? Your brand strategy will help you achieve your communication goals in a structured and well-planned way that is both efficient and sustainable.
Explain a lot, and do so clearly and effectively. One word can be worth a thousand images. Think carefully about what you want to say and choose the exact words. Generating a suitable slogan will ensure that the perception of your message is unmistakable and powerful.
A strong name is key to the success of your project. The words a company uses and the way it expresses them are essential to its identity. A well-chosen name must communicate attributes and transmit the brand values clearly. Choosing a name is the first step in a project and it will, to a great extent, determine its success.
Graphics applied to spaces
Explaining something, developing a story or visualising a concept in spaces involves working with multidisciplinary teams who are experts in space design. Graphic design applied to spaces uses this physical dimension to present a discourse. Examples of graphic communication applied to spaces range from the design of exhibitions to the creation and implementation of an urban or architectural signage project.
Graphic design has always been used to visually transmit a message. From a group of hunters 100,000 years ago to a theatre company today, society has always communicated visually. Whether in the form of commercial advertising or institutional awareness campaigns, graphic design is the art of communicating through images and type.
Creating editorial products, whether in the form of a book or any other type of publication, must be approached in a holistic manner in which the production and viability of the project are as important as the design itself. A book must always be a memorable and unique object, without forgetting the industrial process behind its creation and never overlooking its sustainability.
What happens when a design process stalls? What are the strengths and weaknesses of an established design team? How can the development process behind a project be improved and optimised? How can a communication strategy be boosted? It is often useful to receive an outside opinion of a situation, capable of detecting problems and offering solutions. Experience gained during thirty years of guiding design teams and students can be very helpful at specific moments, and I am currently applying this fresh perspective to advising teams and consulting on projects.
Strategy and web design
Designing a website is just the tip of the iceberg, and is only one part of your business or institution’s internet presence. Nowadays we have the technology to create, programme, position, analyse and, above all, monetise the web project of any company or organisation.
Museum projects go far beyond working exclusively with the graphic design of an exhibition, and involve close collaboration among content creators, museographers, architects, lighting experts, audiovisual creators, etc. We have experience working with multidisciplinary teams on the design of small exhibition spaces for clients such as TMB (Barcelona’s transport service) to large exhibition rooms for CaixaForum and the Museum of Science and Technology of Catalonia.
Wherever! We have twenty years of experience working with clients in Spain, France, the UK, Italy, the USA, Germany, Belgium, Portugal, Brazil… Design can be very close to the client; it doesn’t matter where they are… it only matters when. The Internet is a world of ideas circulating freely at the speed of light that has enabled us to work anywhere, not tied to one physical location. It is a time of constant presence, total proximity.
In order to respond to any type of project, large or small, I have formed a series of strategic alliances that allow us to cover any spectrum and requirement. Having known these people for years and worked with them on many projects has generated firm bonds of friendship and trust between us.
A strategic and powerful brand in the United States with agencies in Boston, Los Angeles and New York. Tank is my partner on projects that require a considerable volume of dedication and a global reach. My old friends Fred Weaver and David Warren are former colleagues from various campaigns in the US.
My technological partner in the marketing world, web programming and analysis and multimedia technology. Borja Expòsito and his multidisciplinary team are my technological arm. Spontaneity and boldness combined in equal amounts with calm level-headedness in Barcelona.